I completely see what WWE was attempting to do. They wanted to establish the Fiend as a main eventer and showcase his new "unstoppable" in ring persona, but somehow have Rollins leave with the belt, cool, but the execution was slightly off. If that's the ending they were going for they should have added one person: Vince McMahon.
Summary: I would have had Vince himself literally running out, distraught like we've never seen him before, calling for the bell and asking for the cage to be raised. Seth should have been in disbelief realizing what he's just done, and Vince emotionally shouting "You went too far!" or something. They should have the Fiend on the stretcher. We see him being prepared to be sent off with Vince (literally looking like he's hyperventilating or damn near in tears) close by and concerned as hell. Then, suddenly the Fiend hops up and lays Rollins with a Sister Abigail and the whole ring clears. He then slowly draws his attention to Vince, who's already in bad shape and visibly shaken, then applies the Mandible Claw causing him to bleed out his mouth. Fade to black. End of PPV.
On Raw we could have an emotional Steph talk about how Vince is in "critical condition". She then goes on to explain that Vince is too proud to publically admit it himself, but he's still haunted and has sleepless nights because of the events that took place 20 years ago. He's even campaigned for the end of the Hell in a Cell match numerous times due to it's barbaric nature, but has been outvoted as it's popular with the fans. He understands that's the nature of business, but vowed if anything close ever occured again, he would intervene. Blah, blah, blah... That would somewhat make sense.
that woulda got mega booed bro. humanizing The Fiend at all just seems like bad idea, even worse when you do it in his second match ever. we all understand the story that was trying to be told, but the holes and gaping inconsistencies made it a story not worth telling.
they opened pandoras box by introducing the referee stoppage because now im forced to look back at other events in the match where the match should have or could have been stopped. the neck snap is one but even the estimated 16 billion curb stomps done in rapid succession; that can and will kill a man. one could argue the ref should have stopped the match after the 5th time before Seth went for the pin. or how about the most believable attack in the entire match: the straight chairshot to the head. that genuinely shocked me, nothing Seth did after was as crazy as that. Fiend looked pretty dead to me, stop the match there. you want me to suspend my disbelief as i watch Seth stack layers of protection over Brays head and then act as if his attacks are now more damaging? sure, ill do that, think most everybody in that arena was happy to do that...right up until the referee stopped the match. now youre asking me to look at it a whole different way.
A no-contest is doomed to be booed to begin with. My point is, it had to somewhat make sense. Vince stopping the match has less to do with the fiend, and more to do with the his personal connection to the match itself. He's seen how far people are willing to go, and no normal man would have gotten up after what happened to the Fiend. Kayfabe-wise, right now they still see him as human. He hasn't established his mystique yet. Mick lost his match. We don't even know how far Seth would have had do go to win his. That is, if he could have even won the match.
Vince literally going out of his way to help someone that should basically be dead, simply to be attacked in an impossible recovery time is completely inhumane. Essentially, it was a hero shooting Jason Voorhees in the head and thinking he's dead. They think Seth went too far, but in reality he seemlingly didn't go far enough.
I'm not disputing the flaws in the booking and happenings in the match at all. I just think what they attempted to do could have made more slightly more sense. It was Batman v. Superman booking. They tried to do too much too soon, and could have done it a whole lot better.