Problem is original movies don't get half the marketing and promotion that they deserve and as a result many studios just go after the sure-fire cash grabbers, which, just as with video games, will not do anything for long-term benefits.
It's ironic that many movies try to follow the MCU "formula", when it comes to humor, character arcs and general movie structure, without understanding that everybody can see through that. The best movies are those that follow their own vision and are original work or at best remakes of very very old work. And even then there is a need for a original direction.
One of my favorite movies of the past decade has been "The Witch" ... and I only learned about what the movie was actually about thanks to the YT channel Dead Meat reviewing it. The initial marketing promised a completely different movie, which I think is the sole reason why it's overlooked as an example of how a well made horror movie could be.
Instead we get Saw sequels, saw knock-offs and remakes of classic horror titles every year, despite all those movies starting out with minimum financial backings and a creative mind behind it.
I think it also says alot that most remakes and pointless sequels are usually less well recieved than the originals