this is the norm for 2k though. NBA 2K is their flagship product, and the marketing on it is weak as well. Marketing is marketing. It can always be better. But, companies have a way they do things, might not make sense to us but it does to them. Also do none of you remember when there was like maby a magazine article or a tv spot for the game, you got it becaue you wanted it. you either want something regardless of how little info there is at the time, the cost, ect or you dont. Its that simple.