Still haven’t finished yet but AEW frequently has this babyface/heel weirdness.
-There’s the Brandi stuff where she was just flip-flopping between babyface/heel.
-Cody back in the spring where it looked like they were doing a slow heel turn because he kept playing dirty to get the edge. That went nowhere.
-The notorious YB’s turn around the time of the FTR feud. Then a week or two before their match, they realized how dumb that was and so they did a babyface injury angle last minute.
-Matt Hardy inexplicably going heel right after his big blowoff match with Sammy and then using the flimsy reasoning about how the fans turn their backs on him at All Out. Bullshit. This is worse than Rollins’ heel turn that certain people like Meltzer and Alvarez constantly bitch about. People were pissed at Tony Khan and AEW with the way they handled the situation, not Matt.
-The YB’s AGAIN. Their long-time, heel friends are beating down babyfaces. They come out and they have two choices. Either a) help their friends. Or b) do what’s right and help the babyfaces in despair. They help their friends and they Too Sweet. Fine. Heel turn, right? No. Next week, Omega *censored*s with them. Apparently he doesn’t want them in his group. What? You had them superkick the babyfaces the week before and now you have Omega indicating he’s not interested in them? What good is that? Are the YB staying heel? It doesn’t seem so since they’re being lined up for a match against the Good Brothers (w/ Omega). So why go that route if that was the plan? If they weren’t committed to them joining the stable, then don’t have them superkicking the faces. Because the way I see it, what they’ve accomplished is that no sensible babyface should trust these guys.
This is one of the reasons why I roll my eyes when people say AEW’s storytelling is so good. They lack sense on to handle babyfaces and heels. And this isn’t due to the post-heel/babyface, everything’s grey nonsense. They still have clear babyfaces and heels. The problem is poor, strange timing of turns and illogical motivation/reasoning behind the turn. This not good storytelling to me. It’s confused and muddled storytelling.