I know it's cliche to say it, but the only reason Roman Reigns is being pushed so hard is because of threads like this. He's the new "most controversial WWE Superstar™"! It's funny to think that if we had as much discussion about Alex Riley, he would be the face of the company right now instead. Maybe even Bo Dallas. All they had to do was create some buzz, but they couldn't do it. Roman Reigns is the perfect guy for the job in WWE. Anywhere else, he'd be abysmal. But in WWE, being able to generate buzz and speculation is all you need.
I enjoy watching Roman Reigns fail. I looked forward to seeing him drop the ball at WrestleMania. I was a little concerned that me may not deliver. Maybe he had improved since I last watched him. Nope. He delivered and I'm sorry I ever doubted him!
If you like the WWE style, he brings something to the table for everybody. Maybe you're like me and want to see a car crash. Maybe you genuinely just like the character (nothing wrong with that!). Or maybe you're one of the many people who gets just as much enjoyment out of complaining about wrestling on the internet as you do actually watching. Whatever the case, the Big Dog has you covered.
Didn't Ryder create tons of buzz but got shat on by WWE? What about Punk losing steam or looking bad or something? Went from being a champion who rarely headlined to being in a feud with a second-rate stable or something.
Ryder got shot down because he dared to get over on his own, and that wasn't the plan. So WWE did what they often do, take something hot and attach "their guy" to it (same with the New Day, they put Cena in there with them) Roman is very much the plan, and if the desired reaction isn't forthcoming then they'll take any sort of reaction they can.
I wouldn't be at all surprised to see them put the Hardys with him on Raw soon in a match / angle because they'd like some of the rub from them being epically over to transmit to Roman.