Rekka_No_Ryo Posted February 12, 2016 Report Share Posted February 12, 2016 – Vince McMahon noted during today’s Fourth Quarter 2015 earnings call that the company isn’t as worried about TV ratings like they once were. An investor asked about WWE TV ratings being down for several quarters now and Vince said the ratings are down but not as much as other programming on the networks they work with. Vince talked about how people aren’t watching TV as much as they used to. Vince said TV is still extremely important to WWE but when you add in their digital and social content, their audience is consuming content when they want to and how they want to. Vince said that is important to WWE. Vince added that WWE is not just about TV ratings anymore. He acknowledged that the company used to “live and die by” ratings but that was before the era of new media. Check out our full call recap with more news at this link. Link to comment Share on other sites More sharing options...
FrostOutside Posted February 12, 2016 Report Share Posted February 12, 2016 So...does this mean coasting with safe, boring TV forever? Link to comment Share on other sites More sharing options...
lightning116 Posted February 12, 2016 Report Share Posted February 12, 2016 Hmm. It shows. Look at how Raw's been like since the summer of 2013. Link to comment Share on other sites More sharing options...
M3J Posted February 12, 2016 Report Share Posted February 12, 2016 Smart of Vince to realize that. Scary for us to imagine that they won't focus as much on the quality anymore as long as digital and social content get them the hits they want. Link to comment Share on other sites More sharing options...
Impthony Peachtano Posted February 12, 2016 Report Share Posted February 12, 2016 And this is why only NXT matters. Link to comment Share on other sites More sharing options...
.Crossface Posted February 12, 2016 Report Share Posted February 12, 2016 So in short RAW will continue to be three hours of effortless shit going forward. Link to comment Share on other sites More sharing options...
lightning116 Posted February 12, 2016 Report Share Posted February 12, 2016 So in short RAW will continue to be three hours of effortless shit going forward. Basically. Kinda like how Road Dogg said on Twitter that wins and losses don't matter. Link to comment Share on other sites More sharing options...
Muur Posted February 12, 2016 Report Share Posted February 12, 2016 Cuz they already have your Network money. Link to comment Share on other sites More sharing options...
Crazy. Posted February 12, 2016 Report Share Posted February 12, 2016 RIP hopes of consistently good TV. This pretty much confirms they'll continue to book shows just for the heck of it with minimum effort. Link to comment Share on other sites More sharing options...
Lyriqz ✪ Posted February 12, 2016 Report Share Posted February 12, 2016 What are you guys even talking about? We have ALWAYS complained that they are too into ratings and hotshot stuff like a Cena return + title win just to boost ratings. With less focus on them, they'll potentially invest time and endure low periods to build new stars and actually have the patience to not cancel everything after a month of low ratings. I mean, yeah, WWE is completely idiotic and they'll probably do none of the crap I just wrote but now the environment is at least given. Link to comment Share on other sites More sharing options...
OPC Posted February 12, 2016 Report Share Posted February 12, 2016 Vince is bsing the real reason is because there's no competition hammering away at possibly putting them out of work so they can pretty much do whatever. Link to comment Share on other sites More sharing options...
Creepy Bro Posted February 12, 2016 Report Share Posted February 12, 2016 Vince is bsing the real reason is because there's no competition hammering away at possibly putting them out of work so they can pretty much do whatever. That's the way I look at it... Link to comment Share on other sites More sharing options...
Boss KV Posted February 12, 2016 Report Share Posted February 12, 2016 So in short RAW will continue to be three hours of effortless shit going forward. Pretty much. Link to comment Share on other sites More sharing options...
OPC Posted February 12, 2016 Report Share Posted February 12, 2016 Until McMahon retires. Than the new person whether it be Triple H or by some strange reason someone else they will want to prove them self I'd imagine. Link to comment Share on other sites More sharing options...
Macho BANG Posted February 12, 2016 Report Share Posted February 12, 2016 He's just trying to put a positive spin on it. TV ratings are still huge to them, they've just got more sources of revenue now than ever before. However clearly the USA network are happy otherwise they wouldn't have moved Smackdown over. If they thought they could get dropped then they'd worry. America is their key market and wrestling isn't popular enough to run in its biggest market without TV. More eyes on the product means more merch sales and more network subscribers, more sponsors. That's why ratings are vital. Link to comment Share on other sites More sharing options...
The D Posted February 12, 2016 Report Share Posted February 12, 2016 He's just trying to put a positive spin on it. TV ratings are still huge to them, they've just got more sources of revenue now than ever before. However clearly the USA network are happy otherwise they wouldn't have moved Smackdown over. If they thought they could get dropped then they'd worry. America is their key market and wrestling isn't popular enough to run in its biggest market without TV. More eyes on the product means more merch sales and more network subscribers, more sponsors. That's why ratings are vital. This 100%. Vince is crazy if he thinks that ratings don't matter and he's also crazy if he thinks that we will believe that ratings don't matter to him. Anyone who's interested in this and why WWE should and do still care about their TV ratings, read this article: http://www.pwtorch.com/site/2015/12/05/keller-low-raw-ratings-are-a-bad-thing-they-count/ Link to comment Share on other sites More sharing options...
BestInTheWorld614 Posted February 12, 2016 Report Share Posted February 12, 2016 Maybe then can focus on good characters and stories instead of trying to get a pop in the ratings. NXT doesn't have a hot show every week but each character has promo time and stories reach their maximum point at the specials. Link to comment Share on other sites More sharing options...
lightning116 Posted February 12, 2016 Report Share Posted February 12, 2016 Grandpa needs his meds. Grandpa Vince needs his meds ASAP. That was a good read there, D. The hell is wrong with Vince McMahon? I know he's old but come on. He can't be THAT stupid. Link to comment Share on other sites More sharing options...
AONO. Posted February 12, 2016 Report Share Posted February 12, 2016 Vince is bsing the real reason is because there's no competition hammering away at possibly putting them out of work so they can pretty much do whatever. I think the game is different now. Now they are in a position to make sure competition never even presents itself. I like watching NXT, but that's not some Triple H's project/plan because he "sees the future of wrestling", it's giving in a minimum way what competition already is doing. Buying out more indy stars, taking a huge chunk of NJPW stars...it's not because they have suddenly seen the light since CM Punk and Daniel Bryan became so popular in WWE, otherwise they wouldn't have be doing what they are doing with Reigns. It's all just WWE business as a company, that's it. This last glimpses of meeting we got to read, just confirms me all that. having said all that, I still like to watch WWE from time to time, I watch the PPVs and most of NXT, haven't watched Smackdown in a while (except when Renaldo debuted), and RAW occasionally. The thing is they will never see money from me...because I'm broke, and I'm from Croatia, so their services aren't exactly available here... Link to comment Share on other sites More sharing options...
M3J Posted February 12, 2016 Report Share Posted February 12, 2016 Vince is bsing the real reason is because there's no competition hammering away at possibly putting them out of work so they can pretty much do whatever. All it takes is rearranging of timeslots for popular shows, and WWE would be faced with major competitions. Link to comment Share on other sites More sharing options...
go2thelight Posted February 12, 2016 Report Share Posted February 12, 2016 It's such a different age now. I remember the Monday night wars and how it was so crucial. PWI having the ratings posted monthly. It brought such intrigue and you really never knew who may show up where. Now that i sound like a old man telling battle stories.. I think media breaks apart in so many different ways now,between social media and streaming, that TV ratings as a whole are starting to mean nothing. I can't tell you the last time I watched something on a network broadcast, but I can catch Flash,supernatural, Brooklyn 99 and all of the other shows I watch on HULU or the like(Raw and Smackdown cuts included) I am on the fence what this means for WWE story wise. I would hope they would use now as a chance to truly develop interesting characters and storylines, but I unfortunately feel we will see more of the same. Which is really disappointing with the vast talent roster as their disposal. I do hope I'm wrong though, Link to comment Share on other sites More sharing options...
Generations Posted February 12, 2016 Report Share Posted February 12, 2016 People may be watching their shows on apps and things, but they're still watching the product. Ratings might not matter, but putting out a quality show does...whether it's on the USA network, or a comcast app playing the USA network, or on Hulu. You can't just stop worrying about being good for the sake of tv numbers being less important. And I don't buy that anyway. Television still pulls consistently strong numbers with other shows. Link to comment Share on other sites More sharing options...
WWF WrestleFest Posted February 12, 2016 Report Share Posted February 12, 2016 Of course TV ratings matter. That's what determines how much advertisers pay you, and it also comes up when you re-negotiate your deal with USA. He's just putting a positive spin on a negative problem. Ask the NFL if TV ratings still matter.. they also have live attendance ticket sales, merchandise sales, the NFL Network subscriptions, etc. But their ratings are so high, they can charge over a million dollars for a 30 second Super Bowl commercial. Link to comment Share on other sites More sharing options...
Bronson Posted February 12, 2016 Report Share Posted February 12, 2016 People may be watching their shows on apps and things, but they're still watching the product. Ratings might not matter, but putting out a quality show does...whether it's on the USA network, or a comcast app playing the USA network, or on Hulu. You can't just stop worrying about being good for the sake of tv numbers being less important. And I don't buy that anyway. Television still pulls consistently strong numbers with other shows. Exactly. If they just do the bare minimum on Raw because TV ratings don't matter anymore, then pretty soon the Network subs will go down, merch & ticket sales will go down, etc. So this doesn't mean that they're gonna stop caring about putting on a good weekly show. At most, it might mean less of those obvious ratings ploys like Mr. McMahon coming back, and that weird segment when they told people that Lesnar (I think it was) would be showing up at halftime of the Monday Night Football game. Link to comment Share on other sites More sharing options...
Muur Posted February 12, 2016 Report Share Posted February 12, 2016 (except when Renaldo debuted), ...who? Link to comment Share on other sites More sharing options...
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